Re-brand for major South West soft drinks producer as it marks 50 years in business

Devon soft drinks producer Luscombe has undergone a brand refresh to mark its 50th anniversary.

The re-brand will roll out across all packaging, digital platforms, advertising and point-of-sale material next month.

Founded in Devon in 1975, Luscombe has evolved from a small family business producing cider into one of the UK’s most respected soft drinks brands.

It was the first drinks brand to gain organic accreditation from the Soil Association in the UK and has since gone on to be awarded a King’s Royal Warrant. Its product range now includes soft drinks, bubblies, juices, ginger beers, crushes and tonics which are available across the world.

Gabriel David, who took over and grew the business from his father Julian, reflects on Luscombe’s remarkable journey: “Over the past 50 years, Luscombe has been defined by a passion for quality, craftsmanship and sustainability. When I took the reins, I wanted to build on my father’s legacy while creating something truly special. Seeing Luscombe grow from a small farm-based operation to a multi-award-winning brand has been an incredible journey.

“Over the years, we have been honoured with Royal Warrants, more than 100 Great Taste Awards and received recognition for our commitment to organic farming and the environment. It’s a privilege to see how far we have come and I couldn’t be prouder of the reputation we’ve built for exceptional soft drinks made with integrity and care.”

Scott Cooper, Luscombe’s newly appointed managing director, added: “Our new visual identity is a natural evolution of Luscombe’s story – one that celebrates our rich heritage while setting us up for the next stage of growth. It captures the essence of what makes Luscombe special: our dedication to producing the highest quality soft drinks with a deep respect for nature and craftsmanship.

“It modernises our identity while ensuring that Luscombe remains instantly recognisable and trusted by our loyal customers. As we look ahead, we’re focused on strengthening our position as a leader in the premium soft drinks market, expanding our reach and continuing to innovate while staying true to the values that have made Luscombe what it is today.”

Luscombe is based in a valley on Dartmoor in South Devon.