Yardley gets MD job at LEP

COVENTRY and Warwickshire Local Enterprise Partnership has announced Martin Yardley will be its first managing director.
Yardley, who is director of city services and development at Coventry City Council, will be head of the executive team which runs the LEP. He will work closely with LEP chair Denys Shortt – who is CEO Stratford-based DCS Europe, the manufacturer and distributer of health and beauty products.
Yardley said: “The Coventry and Warwickshire LEP is one of the most progressive LEPs in the country and as managing director, my aim is to build on the momentum which has been achieved so far.
“In these tough economic times, it is more important than ever that public and private sector organisations work together to provide more opportunities for employment, economic growth and to remove any barriers which are preventing organisations and businesses from growing, as well as give our opinion on forming government policy.”
Yardley will also oversee the LEP’s focus groups which range from tourism to planning.
“We have a five-year strategy we are working to and I am part of a dedicated and forward-thinking team who are determined to make a difference,” he said.
Yardley’s council role involves implementing a major regeneration programme in Coventry city centre.
He previously worked at Walsall Metropolitan Borough Council as assistant director of regeneration.