Mobile Fun pledges to continue growth
MIDLAND based online retailer Mobile Fun has pledged to continue with its strategy of international growth and the development of new markets.
The company, which sells consumer electronics accessories, made the pledge as it announced sales of more than £4.5m, up 52% on last year and an 8% increase on the previous six months.
Pre-tax profits came in at £0.5m and the firm’s management is forecasting profits for the full year to exceed £1m.
During the six month period, the company saw total orders increase by 63%, driven by increased demand for high gross margin accessories for mobile phones and other consumer electronics devices.
Mobile Fun attributes its success to a significant growth in orders across all areas of its business. The main MobileFun.co.uk website accounted for 60% of the increase in order volume while European export orders also increased.
The German website, MobileFun.de accounted for 9% of the order growth and the newly launched French website, MobileFun.fr, accounted for 18%. The French website was launched in July and its sales are already outstripping projected targets.
The company’s strategy to develop GearZap.com, a dedicated online retail website for iPad, netbook and laptop accessories, was responsible for 12% of the growth in orders during the period. The company has also stepped up its strategy of launching new, targeted online retail websites with the launch of GamingZap.com ahead of the busy festive period. GamingZap.com supplies high-end and pro-gaming accessories.
Anthony Cook, founder and chairman of Mobile Fun, said: “We continue to maintain a positive outlook for the year ahead.
“Demand for mobile and other electronic device accessories will continue to grow as consumer confidence returns to the market. But these positive market conditions also favour our competitors, and so we anticipate that other online retailers in our market, such as eXpansys, will also deliver strong results.
“We remain focussed on successfully implementing and investing in our long-term growth strategy to expand internationally and enter new markets.”
