Samsung hands Big new phone campaign

MIDLANDS advertising agency Big Communications has won a three-way competitive pitch to launch a new Samsung handset in 02 stores across the UK.

The rugged Solid Immerse phone is aimed at extreme sports enthusiasts and Big’s successful pitch focused on this. Designers produced a campaign featuring bold imagery with the slogan “Handles anything you can throw at it”.

In-store mechanical display units highlight the fact the phone is waterproof, dustproof and shockproof – brought to life by showing the phone being plunged into water, sand and placed in a wind tunnel.

Claire Darbon, Samsung Channel Marketing Manager, said: “Big are consistently producing a high standard of creative that has real standout in the competitive retail environment. We are delighted to be working with them again on this project.”

Jon Marchant, group account director at Big Communications, added: “Our campaign effectively gives the rugged device relevance to a new audience, the extreme sports enthusiast, for the first time.”

The promotion is now live in 02 stores across the UK.

Award-winning Big markets services including advertising, design, sales promotion, direct marketing and fully integrated brand campaigns. Clients include WKD, Holland & Barrett, Domino’s Pizza, Real Crisps, Jewson and Napolina.