DOMESTIC repair firm HomeServe said today it was on course to achieve a 3-4% growth in customer numbers by the end of 2011.
In an interim management statement for the period from October 1, 2010, the Walsall-based company said its UK arm had continued to grow both policy and customer numbers with the latter 2% higher year-on-year at the end of 2010.
At the end of December 2010, customer numbers were 4.8m and policy numbers 10.9m, both around 14% higher year-on-year.
HomeServe added: “Our core utility acquisition marketing campaigns have been successful resulting in the number of UK plumbing and drains and water supply pipe policies being higher.
“Our customer growth initiatives, including one contact, financial services and landlords are also delivering good results.
“The UK retention rate has remained high and we are on track to achieve our full year target of a retention rate of at least 82%.”
The statement said that home emergency repairs during December 2010 were 30% higher than in the previous year because of the extreme weather.
The spike resulted in slightly higher gross new policy sales, it added, with underlying UK operating margin expected to be broadly similar to the same period last year.
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