Hundreds of new apartments planned for second phase of Birmingham hotel development

How the new phase of the Park Regis scheme would look

More than 200 new apartments are set for Birmingham city centre as part of the second phase of the Park Regis Hotel development at Five Ways.

Ace Sino Group – part of Seven Capital – has devised a scheme which proposes the development of 228 apartments on a site on Broad Street, bounded by Tennant Street, St Martin’s Street and adjacent to the Park Regis Hotel.

The residential scheme is intended to act as a wider catalyst for investment in the Broad Street area.

The overall building design is arranged around a podium and courtyard garden with a step change in the height of the building from Broad Street to Tennant Street.

The office development boom of the 1970s introduced a theme of high rise towers in the Five Ways area. These buildings have more recently been converted into residential accommodation to satisfy the demand for city living.

The site to be developed previously housed the Five Ways Shopping Centre and is currently the car park for the Park Regis Hotel.

The site originally gained planning permission for mixed use including banqueting facilities. However, much of this has now been superseded by the inclusion of such facilities into the hotel.

The initial vision for the development was to create a residential scheme that provided contemporary homes for modern families in a building that captured the importance of the site to the regeneration of the area.

The proposals showed two blocks with an 18-storey block running along St Martin’s Street. However, it was felt this was too conflicting with the hotel and too dominant on Tennant Street.

The revised scheme now proposes a 17-storey tower fronting Broad Street and St Martin’s Street. This has been designed to be sympathetic in height to the hotel and the revisions follow pre-application discussions with Birmingham City Council.

As the building follows St Martin’s Street towards Tennant Street, it steps down in height to 10 storeys and then still further to six storeys. Mixed-use, car parking and ancillary accommodation are located within the podium element of the building, which occupies its first three floors. The one, two and three-bedroom apartments will be on the upper floors.

The proposals come as the hotel launches its new long stay apartments. The apartments, situated opposite the four-star hotel, are aimed at people looking to extend their stay in the city, either for work or pleasure.

Each of the one bedroom apartments features one double bedroom, a family-sized bathroom, open plan dining / living area and a fully-equipped kitchen. Guests also benefit from secure entry, a discounted laundry service, 24-hour concierge and free access to the onsite gym.

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