Manufacturer targets automotive sector for £1m order boost

Graham Allison, Brandauer

A Birmingham-based stamping and presswork specialist is hoping for an increase in orders from the automotive sector after debuting a new component at a trade show in Germany.

Brandauer has spent the week showing off its groundbreaking press-fit product, EloPin®, to potential buyers at the Productronica show.

The product allows the solderless connection of terminal pins to a PCB (printed circuit board).

The company has just completed a successful first prototype project with a major international sensing company and is currently quoting for 10 new projects worth in excess of £1m.

Rowan Crozier, CEO of Brandauer, said: “The ‘needle eye’ technology lends itself to automation and will offer customers in the automotive sector greater efficiency and robustness in interconnects.

“Our Special Product Division can work with the clients to manufacture to bespoke requirements, producing a prototype push fit terminal in just 15 days.”

The firm has set itself the target of generating £1m sales within the first year.

Mr Crozier said that with the initial interest the product had received and the firm’s appearance at Productronica then it was well on the way to achieving this.

In addition to EloPin®, the firm is also using the show as a platform to showcase its expertise in lamination and microstamping; two areas that offer massive growth potential due to their potential involvement in the electrification of vehicles, aerospace manufacturing and miniaturised components.

Graham Allison, Technical Sales Manager at Brandauer (pictured), said: “Our last appearance at Productronica generated more than 50 serious enquiries, some of which were converted into contracts worth approximately £300,000 per annum.

“We’re hoping to beat that figure this year with the bigger stand, better marketing material and a fantastic selection of components…putting UK manufacturing on the global electronics map.”