Designer fashion brand to launch at Staffordshire shopping centre

Designer fashion brand Tessuti is opening at intu Potteries following the success of fellow JD Sports fashion brand Scotts at the centre.

The 4,879 sq ft store will open in April and bring together Tessuti, which offers customers fashion brands including Polo Ralph Lauren, Paul Smith, Love Moschino and Hugo Boss, with menswear store Scotts, whose brands include Fred Perry, Pretty Green, Barbour and Paul & Shark.

James Air, group acquisitions manager for Tessuti and Scotts at JD Sports Fashion, said: “We have traded successfully over many years at intu Potteries under our Scotts fashion banner and have a loyal clientele. The decision was taken to invest in this strong location with a bigger, better store to combine both the Scotts range and to give customers an all new Tessuti with its higher end luxury brands.”

As Staffordshire’s main shopping and leisure destination, the catchment of intu Potteries reaches across south Cheshire and Shropshire.

Colin Flinn, regional managing director for intu, said: “intu Potteries is home to many of the UK’s leading brands from Primark and Debenhams to Cineworld. The centre’s key location presents retailers with opportunities to deliver strong performance.”