BID’s town ambassador scheme enhances visitor experience

A town ambassadors scheme launched for the first time by Shrewsbury Business Improvement District (BID) over the summer has been such as success organisers are asking for more volunteers to get involved.

The first Original Shrewsbury Ambassadors hit the streets in mid-June, to help tourists get the most from their visit, and will be in place until the end of August.

Volunteers are using their extensive knowledge of the town to answer questions from tourists and guide them to places of interest.

The idea has been supported by Shrewsbury Tourism Association, with the aim of enhancing the visitor experience of tourists to the town.

In April 2019 Shrewsbury BID began its second five-year term, which will see it invest £2m promoting Shrewsbury “representing Business and delivering innovative projects to support and enhance the town centre”.

It said it will use the money to enhance the trading environment and experience further … as well as inspiring new visitors to discover what Shrewsbury has offer.

“In helping some of the many thousands of visitors we get each year, they are providing an essential service and hopefully encouraging people who have been well looked after during their stay to return again in the future,” said Stephanie Mansell-Jones, business liaison at Shrewsbury BID.

“We are now looking for more volunteers who can join our ambassador ranks for the rest of the summer and are already considering expanding the scheme next year.”

The ambassadors have been meeting, talking to and helping visitors from all over the world during the past weeks and have been extremely useful in raising the profile of Shrewsbury.