Coventry manufacturer seals multimillion-pound European deal
A Coventry manufacturer of anti-terrorist security bollards has secured a multimillion pound deal to help protect key sites in Germany and Europe from potential vehicle attacks.
Safetyflex Barriers has joined forces with German firm Perimeter Protection Group (PPG) to supply anti-terrorism protection.
PPG was founded in 1951 and manufactures and supplies a range of perimeter protection security products.
The firm, which has offices in five countries across Europe, has now committed to forward-buying Safetyflex’s bollards, which can stop vehicle attacks travelling at 80mph, and have already secured contacts within Europe.
The partnership with PPG comes as a result of Safetyflex’s export drive, which has seen the company establish partnerships with distributors in a range of countries across Northern Europe, the US and Australia.
Marcus Gerrard, director at Safetyflex Barriers, said: “This deal comes as a result of our planned export drive which we have undertaken over the last few years.
“PPG, being Europe’s leading crash-rated solution provider, with 65 years of experience in supplying high-security sites and public realm projects with anti-terrorism barriers, will be a perfect partner.
“Our barriers have been designed to be hidden in street furniture, like bollards, planters, bike racks, bus shelters, sign posts and totems.
“You can walk down places like Oxford Street, and won’t even know that our products are hidden in the street landscape protecting people and buildings from vehicle attacks.
“This is an important step for Safetyflex in expanding its European distribution network, and growing partnerships globally.”
One of Safetyflex’s first major contracts saw the team work to protect 22 venues for the London 2012 Olympics and in the 10 years which have followed, it has worked across the UK, and begun to expand globally.
Its measures have recently been installed to protect high-profile locations including the Augusta National golf course – home of the US Masters – police stations in Australia and Edgbaston Cricket Ground.
