Board members sought for new Regional Board for Tourism
The new Regional Board for Tourism is on the hunt for board members.
The board will be set up in 2020 to oversee delivery of the new West Midlands Tourism Strategy, which aims to grow the region’s visitor economy by more than £1bn and create 19,000 new jobs.
The deadline for applications is 5pm on 19 February 2020.
Supported by the West Midlands Growth Company (WMGC) – which aims to attract visitors, investment and events to the region – the board will include 13 representatives from the West Midlands’ tourism sector.
Board members will be expected to represent visitor attractions, conferencing venues, accommodation providers, travel trade operators and cultural organisations.
Fiona Allan, artistic director and chief executive of Birmingham Hippodrome, was named chair of the Regional Board for Tourism in November.
She has more than 20 years of experience with the tourism sector, and is a board member of WMGC.
Roger Mendonca, COO of WMGC, will be Vice Chair.
Allan said:“The new Regional Board for Tourism will champion the West Midlands’ thriving tourism sector. This is an exciting period for the region with record numbers of visitors* choosing to spend their leisure time here and we need enthusiastic, local tourism experts to work with us to help capitalise on this momentum.
“We want this new board to reflect our region’s diverse visitor economy and the different types of people attracted to our unique tourism offer. We urge anybody interested in forming this progressive and energetic board to get involved.”
The West Midlands Regional Tourism Strategy, which comprises both leisure and business tourism, aims to attract more major conferences and events as well as holidaymakers. Unveiled last September, it was the first of its kind to be launched by a UK region since the Government announced its Tourism Sector Deal in July 2019.
