Marketing agency secures contract with acquisitive nursery chain

Credit: Happy Days

Marketing agency EDGE Creative, based in Sutton Coldfield, has been selected to assist a nursery chain in driving business growth.

The agency will revamp the chain’s website to improve the nursery location search function and provide a clear information portal for parents.

Additionally, EDGE Creative will conduct a full brand review to ensure consistency and refresh the logo.

Happy Days Nurseries, operating across the Midlands, South West, and Wales, offer daycare for children aged three months to five years.

Established in 1991 with a nursery in Newquay, the chain now has 24 nurseries and is seeking opportunities for expansion through acquisitions or new constructions.

The company aims to reach 50 nursery sites within the next three to five years as part of its growth strategy.

EDGE Creative client services director Karen O’Donovan said: “We were delighted to win the pitch to help Happy Days achieve its business growth goals. Building a new bespoke website from the ground up, with a fresh look to match the brand identity, was a key task.

“The enhanced search functionality for parents was coupled with a campaign to increase company presence and discoverability through SEO – as well as provide a seamless experience for website users. As part of the brand refresh and website project, we organised a three-day photoshoot, to inform the basis of imagery moving forward on the website and in other marketing materials. We focused on collecting team images, venues and children – and had a lot of fun on our visits to the Salisbury, Penair, and Summercourt & Charlton Heights nursery locations!”

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