Businesses step in to save city’s St Patrick’s Day parade
Birmingham’s St Patrick’s Day parade and festival has been saved from cancellation after two businesses came forward to sponsor the event.
Chasetown Civil Engineers and Court Collaboration have teamed up to finance the event after former sponsor Kiely Bros was unable to continue, having said: “We feel that it is time for others to step up to the plate in terms of financial support.”
Organisers said it had been “very stressful” to find new sponsors.
The festival and parade is now due to take place on Sunday 15 March and the theme will be The Irish Quarter.
The event, launched in 1952, attracts more than 100,000 visitors worldwide and is claimed to be the third largest St Patrick’s Parade in the world.
Birmingham City Council stopped financially supporting the event in 2014, blaming central government funding cuts.