Global AI firm to create 70 jobs as it launches in Birmingham

Mark Sheldon

French AI firm Sidetrade has announced the opening of a tech hub in Birmingham and major investments expected to total £30m by 2025.

This is to include software innovation, training initiatives, expert services, and the creation of 70 jobs within the company, with the majority of the job openings focused on AI technology and product development.

This plan will bring Sidetrade’s total Tech headcount to more than 150, providing a major boost to its R&D capacities, and future AI features.

The Tech Hub overlooking Cathedral Square in Birmingham is the company’s sixth office, and will be led by Sidetrade CTO Mark Sheldon.

“Our investment and job creation send a strong message that Sidetrade is set for rapid growth with a very capable and innovative team of data scientists, developers, and engineers at the heart of what we do. We want to keep Sidetrade at the forefront of the Tech industry and continue to grow in the UK as a global leader in AI,” said Sheldon.

In 2012, Sidetrade chose London as a springboard for international growth, a move which saw it secure UK-based client companies including Samworth Brothers, Fremantle Media, Inmarsat, Hearst Magazines and Atkins.

The company said the £30m AI investment plan will focus on R&D, innovation and tech skills. The plan builds on Sidetrade’s solid expertise in areas such as machine learning, natural language processing and automated business processes.

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