Evans Cycles opens new Birmingham store

Evans Cycles has opened the doors to its new store in Birmingham.

The shop replaces the old site at Birmingham New Street Station and brings the total number of branches within the UK up to 50.

With over 12,000 sq ft of floor space, the store is situated on the ground floor of the House of Fraser building.

Stocking more than 250 bikes, as well as the latest products from brands like Trek, Brompton, Fox Clothing and GORE Wear, the store also comes complete with a fully equipped workshop and Shimano Service Center.

Matthew Atkinson, head of retail at Evans Cycles, said: “We are hugely excited to announce the opening of our new Birmingham store within the heart of the City. Working closely with the team at House of Fraser we now provide a vital facility for the Midland’s growing number of cyclists, which is easily accessible and helps customers combine their shopping trips.

“We have also invested in a substantial refurbishment, giving shoppers an excellent in-store experience as well as access to a wide range of the quality products. Our large workshop, along with our 24 hour service guarantee, will keep our customers riding throughout the year and help more cyclists within the region to Enjoy the Ride.”