Care specialist announces up to 10,000 jobs targeting those from industries hit hardest by lockdown

National home care specialist Cera Care is recruiting, retraining and deploying new care staff from industries that have suffered mass redundancies due to COVID-19, creating hundreds of jobs for workers in Staffordshire.

Cera Care is recruiting up to 10,000 new carers nationally and will be focusing on sectors with transferable skills for social care such as airlines, retail, customer service and hospitality, with successful applicants being selected and trained into frontline roles in as little as 10 days.

In a bid to alleviate pressure on the NHS, put people back to work and accelerate its expansion plans, Cera Care has already begun accepting applications for these roles.

It has undertaken initiatives with Airlines UK and Virgin Atlantic to facilitate the recruitment of recently laid-off airline staff.  Cera is also calling for further partnerships with large businesses and trade bodies in hard-hit sectors.

The announcement comes at a time of unprecedented pressure on the NHS and social care community due to COVID-19, and as economic volatility caused by lockdown continues to result in mass-job cuts across a range of sectors.

Cera is a technology-enabled home care provider using digital and data analytics to improve elderly care services.

In addition to its carer community working directly with elderly individuals, the company’s App also gives family members and medical practitioners up-to-date health information, ensuring the needs of elderly individuals can be predicted and addressed in real-time.

Launched in 2016, the company has built machine learning algorithms for elderly care which allow it to predict health deteriorations before they occur.

To date, the company raised over $90m through equity and debt financing to support its national expansion, and the roll-out of its pioneering SmartCare technology platform.

Over the last four years, Cera has grown to become one of the largest health-technology companies in Europe.

Dr Ben Maruthappu, co-founder and CEO of Cera Care, said: “Every day we’re seeing more and more job losses, whilst the social care sector remains massively under resourced.  It’s vital that we use this moment to widen the talent pool for social care and offer opportunity to those with transferable skills who can help to strengthen the sector.

“To help beat the virus and put people back to work, Cera Care is creating thousands of jobs providing critical support to our country’s NHS at a time when it needs it most, through a combination of our carer workforce and best-in-class technology.”

Dr Maruthappu was recently included in the Queen’s 2020 New Year’s Honours list, receiving an MBE for services to health and social care technology.

Yvonne Hignell, COO of Cera Care, said: “At this time of immense pressure we must use  technology to create new solutions that change how we work in days not months, putting people back to work, empowering the front-line response to coronavirus and supporting the elderly & isolated.

“We are keen to emphasise that this announcement isn’t a stopgap, or a short-term solution. These are long-term positions within our company, and we hope this will encourage those recently left without work, or even those currently employed, to consider getting trained and becoming part of this crucial community.”
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