Suit Direct dressed for expansion with launch of flagship Birmingham store

Suit Direct, the formal wear retailer for men, is to embark on a major expansion programme following the opening of its new flagship store on Birmingham’s New Street later this week.

The retail sector initially took a massive hit from the full effects of the coronavirus pandemic, but since then, UK retail sales volumes rebounded in July to above pre-crisis levels with pent-up demand and the continued re-opening of stores, translating into heightened trading activity.

While there are fears that the end of holidays and re-opening of schools could result in fewer people visiting high streets, Suit Direct is optimistic about a return of consumers to the high street and is implementing a growth strategy in 2020/2021.

The retailer, which is part of the Baird Group, plans to open 10 city-centre stores by the end of 2020 and up to 25 store openings within 18 months.

Suit Direct stocks a premium selection of both formal and casualwear brands including Marc Darcy, Ben Sherman, Jeff Banks, Gibson London and Antique Rogue as well as stocking a variety of accessories including shoes, ties and belts.

The in-store team also offer measuring services, free alterations plus an in-store kiosk where customers can order stock from the website’s extensive collections.

Amanda Argent, retail director at Suit Direct, said: “With a focus on greater innovation, especially through bringing life to our digital proposition, offering quality brands and a premium, customer-focused, shopping experience we’re looking to bring back the joy of buying and wearing suits whether it be casual, in the office and more in more formal environments.

“The Birmingham store will be the first store to open in a series of new standalone stores across the UK and marks a new era in the brand’s direction as we set our sights on further expansion on the UK high street.”

Argent added: “We are delighted to be growing our UK store presence. We cannot wait to be a part of the New Street shopping experience and ensure the Birmingham population stay suited and booted during these uncertain times. We want to be the go-to brand for all occasions, including weddings, races, work and prom. Our store team are excited to open the doors and offer the personal service Suit Direct has become famous for”

The Birmingham store will launch on September 25.