Deal agreed to acquire customised gaming controller specialist

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The assets of a West Yorkshire business which manufactures customised gaming controllers have been acquired by IT lifecycle services firm TES.

West Midlands-based TES has acquired the assets of Custom Controllers UK, which is based in Brighouse.

This deal will see the Custom Controllers UK brand brought into TES’ growing consumer business, joining Envirofone, Cash4Tech, Stock Must Go, and Tech SI.

Custom Controllers was established in 2007 to offer gaming controller repair and modification. The brand has since grown rapidly to offer a range of customised controllers and a create-your-own-controller app.

TES says its acquisition of Custom Controllers is a strategic investment which will align with its own existing retail-returns partnerships, allowing TES to continue to expand its growing portfolio of products.

It notes that Custom Controllers today offers more than 500 different designs and boasts a 200,000-person fanbase across its website and social media platforms.

Steve Graham, vice president and general manager of TES EMEA, said: “We are delighted to announce our latest acquisition of the assets of Custom Controllers UK (CCUK), a well-established brand in the gaming industry, offering a huge selection of customised gaming controllers.

“CCUK have previously worked with some of the biggest brands, retailers, and social influencers in the world.

“With TES’ global reach, our goal is to build Custom Controllers into a brand available to users across the globe.

“This expansion will also allow TES to assist traditional brands to break into the ever-growing e-sports and gaming market, enhancing the customer experience, and supporting TES’ core sustainability strategy.”

The Custom Controllers UK production will be moved to the TES Cannock facility and will become part of its expanding gaming department.