Venue group sees bumper increase in confirmations following UK Roadmap announcement

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Birmingham-based venue group The Studio says it has seen an 88% increase in event confirmations in the weeks following the Prime Minister announcing the Government’s roadmap for lockdown easing last month.

The company, which has venues in Birmingham, Manchester, Leeds and Glasgow, has said the increase in business comes on the back of the announcement coupled with work it has been doing to diversify its offer and increase flexibility though its booking guarantee, which is now being offered to clients.

Commercial director Julian Kettleborough said: “We have been pleased to be open to support with critical training throughout this latest lockdown, however as enquiry levels grow and a return to regular events comes into view, the news of an increase in confirmed business signals the next step in a long-awaited recovery, which is exciting not just for us, but for the industry as a whole.

“We have been working hard to build our offer and continue to increase the flexibility we are able to give our clients including virtual and hybrid options. We want everyone to feel confident that they have our full support when making the bold step back into holding their events. We are really pleased that this work, coupled with a positive announcement from the Government, has meant we are experiencing an increase in enquiries and more importantly firm commitments from our clients.”

Kettleborough adds that there is still a way to go though.

“Whilst the end is in sight we still have a lot of work to do both as a business and as part of the industry and we certainly don’t want to sit still. We will continue to work closely with our clients, listening and being flexible to their needs to ensure they have the confidence to book their events for the coming months.”