Halloween House opens Europe’s largest store at Merry Hill

Merry Hill has welcomed the return of Halloween House this month, opening the largest Halloween store in Europe.

Following a successful spell at the centre over the last two years, Halloween House has now added more than 2,000 sq ft of retail space, transforming the unit into a megastore for its third appearance at the centre.

Halloween House is located on the upper mall near Next and joins more than 11 stores that have opened at Merry Hill this year, including the world’s oldest and largest toy retailer Hamleys.

Sandra Vucak, co-manager at Halloween House, said: “We are so excited to mark our third year at Merry Hill by opening our biggest ever store. At Halloween House it’s all about spreading Halloween joy to everyone who enters our doors.

“We have already welcomed customers who have travelled from all over the UK to visit us, which we’re really proud of as the store becomes a leading seasonal destination shop.”

Jon Poole, centre manager at Merry Hill, said: “We are thrilled to welcome back Halloween House, which has become an annual highlight for our regular shoppers and visitors who travel from all over the West Midlands and beyond.

“We have even more new brands opening at the centre over the coming months and with the first-phase of our relaunch starting soon, the future for Merry Hill continues to look bright.”