Gymwear brand fit for further growth with HQ expansion

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Redditch-born gymwear brand AYBL has unveiled its expanded headquarters.

The expansion, which took more than three months to complete, will enable the business to meet increased demand for its women’s gymwear offering, with capacity to ship up to 120,000 products internationally each month.

The Broad Ground Road HQ will be home to a new-look office that will house AYBL’s growing workforce, which has increased by 500% over the past year.

Packing and distribution operations will be based from the new 23,000 sq ft warehouse space, with 15,000 sq ft added to the previous building.

A new studio is also underway, which will play a key role in the brand’s in-house creative shoots.

The expansion comes just months after the e-tailer reported a record turnover of £10.3million following just three years of trading. Over the past 24 months, AYBL has seen an impressive ten-fold growth in profits, which it attributes to a growth in online shopping habits and demand for fitness wear.

AYBL co-founder Reiss Edgerton, who launched the brand with his brother Kristian in 2018, said: “The past year and a half has certainly presented many challenges, but as we start to come out of the other side, the expansion of our headquarters was an essential step in ensuring continued business growth.

“Having expanded the team by 25 over the past year, we’re excited to the take AYBL to the next level – something that our upgraded headquarters will play a key role in facilitating.”

Kristian added: “Stepping into our new HQ for the first time was a really proud moment, having started the business with my brother from our living room just three years ago. We’ve worked so hard to bring our customers products that offer affordable quality and I’m so excited to see AYBL go from strength to strength – something that our new HQ will no doubt help us achieve. I’m excited to welcome all of our employees back and celebrate the start of what I am confident will be a successful next chapter.”

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