Content marketing agency teams up with global biotechnology brand

Content marketing agency HDY Agency has expanded its portfolio of clients after securing a number of new projects with global biotechnology company The Binding Site.

Founded by researchers at the University of Birmingham, The Binding Site provides specialist diagnostic products to clinicians and laboratory professionals around the world.

The company helps to improve patient lives and delivers medical solutions that improve the diagnosis and management of blood cancers and immune system disorders.

It has a presence in more than 25 countries, employing around 1,100 people worldwide.

Birmingham’s HDY Agency will be supporting the business with digital and campaign marketing, as well as producing The Binding Site’s first podcast, curated for medical professionals and educators.

Claire Cooper, head of global communications at Birmingham-based The Binding Site, said: “Our new partnership with HDY is a key part of achieving our impressive growth ambitions. Not only do we want to get our products into the hands of more medical professionals, we also want to educate people on the importance of regular checks and detection.”

Angel Gaskell, co-founder of HDY Agency, said: “The Binding Site plays such a vital role in medical diagnostics and the wider science sectors. We’re proud to be partnering up with the team who are making a huge difference to people’s lives.”