Digbeth Dining Club opens in Longbridge

Herbert’s Yard, an events space in Longbridge town centre, is now open for business.

Operated by street food specialists Digbeth Dining Club, Herbert’s Yard represents its first permanent venue to operate outside Birmingham city centre.

After more than seven years of bringing the Dining Club’s monthly pop ups to Longbridge, the new permanent venue will deliver year-round events with a core focus on local community and business engagement with activities such as networking and yoga taking place regularly.

Supporting the local economy is a priority and suppliers such as Glass House beer and Wine Freedom, both of Birmingham, will be joining guest food suppliers delivering a range of cuisine from around the globe.

Harry Jenkins, head of marketing at Digbeth Dining Club, said: “It’s great to see the project coming to fruition, we want it to be truly different and I hope that people in Longbridge and throughout the West Midlands have the opportunity to enjoy the food and facilities and get involved with the range of community activities.”

The venue will be available to hire for local community groups and parties.

Elliot Sellars, development director at St. Modwen, said: “The opening of Herbert’s Yard represents a significant milestone for the ongoing community development here at Longbridge. Our vision has always been to deliver a project that includes a variety of elements that the public and businesses can benefit from. As a result, more businesses are choosing to be based at Longbridge creating more employment opportunities and subsequently a demand for more housing locally, which is also being delivered.

“Longbridge town centre is not just about the regeneration of a historically significant site but most importantly will leave a legacy and a place that local people will be proud to call home.”