Homeware and stationery brand enters West Midlands market with Bullring opening
KENJI, the East-Asian inspired homeware and stationery brand, has selected Bullring for the brand’s first location in the West Midlands.
Opening this autumn, the 3,250 sq ft store will be located on Bullring’s middle level and showcase the brand’s range of eclectic homeware, collectable plushies and kawaii stationery ranges.
Complementing the product lines will be a selection of East-Asian snacks and confectionery, many of which have risen to fame via the brand’s TikTok channel.
KENJI has experienced significant growth in the last two years, and the brand is now set to launch its first app to coincide with the opening of its fifth concept store at Bullring.
Toby Tait, director asset management at Hammerson, said: “Birmingham has the largest number of under 25’s in any major city in Europe and this is a consumer group we are continually looking to engage with in new ways, from events and innovative experiences to cool new brands. KENJI is tapping into the digital space, and we’re excited about how the brand plans to attract a new audience.”
Stacey Lynch, head of operations at KENJI, said: “As the UK’s second city, Birmingham has been a target location since we established the brand in 2014, and there is no greater retail destination in the region than Bullring. Opening in the centre is a huge milestone for KENJI.”
The signing follows the news that JD Sports is to more than double its presence in Bullring & Grand Central and Tessuti will open its largest ever store in the West Midlands at the destination.