Sports education business launches in Wolverhampton
A specialist provider of sports education for primary schools is opening an operation in Wolverhampton.
SportsCool works with schools to improve the delivery of curricular and extra-curricular physical education.
Its new Wolverhampton branch is set to begin working with schools across the city and surrounding areas including Dudley, Tipton and Sandwell.
Founded in the North West of England, SportsCool currently has 28 operations across the UK.
It currently works closely with more than 400 education providers and has over 100 people working within its organisation.
The company’s management team has a wealth of coaching, sport, education, and business knowledge and has set out plans for the next 12 months to accelerate its growth journey. Those plans include opening 20 new franchises in all parts of the UK.
SportsCool’s new Wolverhampton operation will be headed by David Bain. The 55-year-old is a former professional boxer who fought at light-middleweight in the 1990s.
He also appeared on the Channel 5 reality show Unbreakable in 2008. Filmed across four continents, the show took eight super-fit members of the public on a punishing global trail to undergo a series of brutal challenges.
He said: “I’m passionate about making a real difference in the lives of young people in Wolverhampton. SportsCool’s vision is all about boosting the mental, physical, and emotional wellbeing of children.
“There is a sport out there for everybody, it’s a question of finding it and encouraging youngsters to get involved and get active.
ll SportsCool’s activities are underpinned by the company’s ethos of “Educate: Motivate: Participate”. Its coaches make it their mission to find a sport for every child to love.”
SportsCool national director Lee Lysons, based at its head office in Blackburn, Lancashire, said: “We’re really excited about opening our franchise in Wolverhampton as part of our national plans for growth. The service we offer can benefit schoolchildren across the city and its surrounding communities.
He added: “We’ve witnessed solid growth over the last 12 months and as a result we are now set to accelerate that programme further, with plans to open 20 more franchises in 2023.
“At SportsCool we believe that sports education is fundamental to a child’s development and for 15 years we have been working with primary schools to that end.”
