£15m deal secured for extra care scheme

A £15m deal has been completed to build an ‘Extra Care’ development in Shropshire.

Keon Homes is set to work with The Wrekin Housing Group to deliver a scheme of 70 properties and a host of communal facilities on land in Newport.

The Queenswood development will provide living space and wraparound care and support for people over the age of 55, offering a mix of one and two-bed apartments, private gardens and a café.

Groundworks have already started on the land purchased off Bloor Homes at its Hutchinson Gate site, with a 20-strong team on site from March with the aim to complete the development in spring 2025.

Matt Beckley, head of development at Keon Homes said: “This is a massive milestone for the business and the first time we will be constructing an ‘Extra Care’ scheme.

“We have spent the last year getting to know The Wrekin Housing Group and what it looks for in its developments. This gave us the insight to identify this opportunity with Bloor Homes and we quickly tied up the deal to purchase the 1.5acres of land with view to building the 70-strong mix of apartments and shared living spaces.”

Keon Homes was formed by Richard Williams, Warren Bolton and Noel Sweeney in 2019 after they spotted an opportunity in the market for a developer who could provide much-needed affordable housing and care schemes. The firm saw turnover rise by 33% to £25m in 2022.

The Burntwood-based company, which alongside Cameron Homes, Galliers Homes and Chasetown Civil Engineering is part of The Tara Group, has enjoyed rapid growth over the
last two years, completing 142 plots with a further 500 either in build or part of a secure pipeline of sites.

Charlotte Prince, development manager at The Wrekin Housing Group said: “Our new Extra Care scheme will bring huge benefits to Newport and its surrounding communities. This is an exciting project that will help meet the growing demand for older people’s housing and create much-needed job opportunities for local people.

“Our ShireLiving brand has a strong track record when it comes to providing modern, secure and vibrant facilities that allow our tenants to enjoy a hassle-free retirement. We’re delighted to be working with Keon on this exciting development.”
Queenswood will be the first ‘Extra Care’ scheme completed by Keon Homes, with a second development set to be announced shortly.

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