TAG Heuer launches Birmingham store

TAG Heuer has opened its first standalone boutique in Birmingham’s Bullring.

Located on level seven of the Bullring, the boutique offers a selection of TAG Heuer’s iconic heritage timepieces including the Carrera – which this year celebrates its 60th anniversary – and the TAG Heuer Connected.

Rob Diver, managing director UK & Ireland at TAG Heuer, said: “we place a key focus on strategic locations. It was a clear choice to grow the brand’s presence in Birmingham and open our first standalone boutique within the iconic Bullring. With this new opening and launch of our creative design concept, we are eager to enhance our consumer experience with existing customers and welcome new customers into our immersive store.”

Dan Murphy, general manager, Bullring & Grand Central , said: “TAG Heuer opening a standalone store at the Bullring further elevates the destination’s luxury shopping experience, and strengthens our line-up of premium watch and jewellery retailers.

“The debut of this innovative design concept, combined with TAG Heuer’s collection of iconic watches, makes for a great addition to Birmingham’s retail scene, brought about by Hammerson’s drive to evolve what is already one of the UK’s most exciting places to visit.”