Asset manager appointed to SevenCapital Aparthotel

Switch Hospitality Management has been appointed to manage SevenCapital’s new ‘Aparthotel Birmingham’, set to launch this autumn.

The property developer acquired the Royal Angus Hotel in 2020 and has regenerated the former hotel into a serviced apart-hotel with made up of 84 studios, 71 one-bedroom and 6 two-bedroom apartments across nine floors.

The asset adds to Switch Hospitality’s growing asset management portfolio, which includes flagship hotel, Park Regis Birmingham, Holiday Inn Express Birmingham South and the re-opening of the fully refurbished Nite Nite hotel in Central Birmingham.

John Angus, managing director at Switch Hospitality, said: “From the pre-planning stages of Royal Angus’ redevelopment, we were able to offer expert consultation that would both maximise the asset value for SevenCapital, whilst responding to the burgeoning demand for high-quality accommodation in the city centre.

“Having successfully managed Park Regis, which recently received the title of Best UK Hotel for the second year, we pride ourselves on providing best-in-class service that prioritises the needs of both leisure and corporate clients. Whether guests choose to stay at Aparthotel Birmingham for a weekend or a month, we are committed to providing all the comforts of a home away from home, with the Switch standard level of service guaranteed.”

Damien Siviter, group managing director at SevenCapital, commented: “Aparthotel Birmingham will prove a fantastic asset to the hospitality provision in Birmingham city centre, with very few of this kind currently in operation in its locality.

“We’re pleased to have Switch Hospitality Management on board to manage its operations, having established a successful working partnership with them through our Park Regis Hotel and St Martin’s Place residential developments, where Switch have been exemplary in providing a first-class service to customers and residents. We look forward to the anticipated opening later this year.”

A £13.5m loan was provided to SevenCapital by Pluto Finance in November to fuel the regeneration scheme.

Aparthotel Birmingham is expected to open at the end of 2023.

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