100 jobs to be created as wholesaler expands into the West Midlands

Cater Choice Foodservice, Birmingham

A food wholesale business is set to create 100 jobs at a new site in Birmingham, following a seven-figure funding package from HSBC.

Bradford-based ICS UK has used the funds to purchase a 50,000 sq ft retail unit on Austin Way, Hampstead, where it will open its seventh site, operating as Cater Choice Foodservice.

The family-run firm will also add a trade counter to supply food and packaging products to independent fast-food retailers and commercial kitchens. It is expected to create 100 jobs over the coming months.

ICS UK anticipates that the new site will add to its £120m annual turnover whilst expanding its geographical footprint.

Ismail Bhamji, managing director at ICS UK said: “Our years of supplying the catering industry have given us a deep understanding of the logistical and financial pressures that commercial kitchens are up against.

“It’s been exciting to open our latest store, as this expansion will help us support more customers across the UK. We’re looking forward to being able to increase the range and availability of our products to our existing customers, as well as offering our trusted service to new businesses in Birmingham and further afield”.