German gym operator to make UK debut in Black Country shopping centre
Fitness operator XTRAFIT is set to make its UK debut at Merry Hill next summer, taking 40,000 sq ft on the first floor of the former Debenhams store.
The German brand is set to offer large and boutique-style classes including strength, dance, yoga, boxing, HIIT, and cycling, held in multiple studios. Open 24 hours a day, XTRAFIT will also allow members access to wellness facilities including saunas, massage chairs, and luxury changing facilities.
Sovereign Centros, the asset manager of Merry Hill, has confirmed that the remaining 90,000 sq ft of the foreigner Debenhams store is now under offer.
Graeme Jones, director of asset management at Sovereign Centros said: “The commitment of XTRAFIT as a UK debut is evidence of Merry Hill’s appeal, and the destination’s leasing momentum brought about by our determination to deliver a unique and compelling experience for our visitors.
“Fitness is an important facet of a well-rounded and future-proofed retail and leisure offer, one that keeps customers coming back, so we are thrilled to be welcoming XTRAFIT next year. When we were appointed to asset manage Merry Hill, a key priority was to find a solution for the former Debenhams unit and the signing of XTRAFIT to occupy an expansive portion of the first-floor space is a significant first step in fulfilling this.”
Laurence Benson, CEO at XTRAFIT added: “At XTRAFIT we are dedicated to creating motivated communities that believe in empowerment, inclusivity, and the pursuit of a healthier lifestyle.
“Our Merry Hill opening will be the first step in our exciting UK mission: to better the health and wellness of everybody by building high-quality athletic environments at an accessible price-point. At Merry Hill we have the opportunity to pursue our mission at not only such a key regional location, but a destination that aligns with our community-focused values.”
JLL and Time Retail Partners represent Merry Hill. Rob Howarth at Leisure Division acted on behalf of XTRAFIT.
