Why eco-friendly promotional products are the hottest trend for 2024

According to a report by The NPD Group, the market for eco-friendly promotional products is growing rapidly. In 2019, this market was worth $1.7 billion and is expected to reach $2.9 billion by 2023. This growth is being driven by several factors, including growing consumer awareness of the environment, the increasing popularity of sustainable brands, and the rise of social media.

Sustainability is a top priority for many consumers, and this is reflected in the growing demand for eco-friendly promotional products. Look for items made from recycled materials, natural fibres, or biodegradable plastics. 

Speak to suppliers who stock products with reliable sustainability statistics in case your eco efforts are challenged. Reusable water bottles, tote bags, and travel mugs are always popular choices. Past, present, and future customers will appreciate a public commitment to sustainability over saving money. 

• 73% of consumers believe that businesses have a responsibility to be environmentally responsible.
• 63% of consumers are more likely to purchase products from companies that prioritise sustainability.
• 55% of consumers are more likely to trust companies that use eco-friendly packaging.
• 47% of consumers are more likely to recommend companies that are committed to sustainability.

These statistics suggest that there is a strong market for eco-friendly promotional products. Businesses that are looking to make a positive impact on the environment and connect with eco-conscious consumers can benefit from using these products.

Eco friendly promo products can be customised with your company’s logo and messaging to promote your brand and values. They can also be used to raise awareness about your company’s commitment to sustainability.

Using eco-friendly promotional products is a great way to demonstrate your company’s commitment to the environment and sustainability. It is also a way to connect with eco-conscious consumers and build customer loyalty. If you are looking for a way to make a positive impact on the world and grow your business, eco-friendly promotional products are a wise investment.

In addition, eco-friendly promotional products can help to generate positive word-of-mouth marketing. When customers receive a gift from your business that is thoughtful and environmentally friendly, they are more likely to tell their friends and family about it. This can lead to a surge in brand awareness and customer acquisition.

Here are a few examples of eco-friendly promotional products that you can use to improve your customer perception:

• Tote bags: Tote bags are a popular choice for promotional products because they are durable and can be used for a variety of purposes. Opt for tote bags made from recycled materials, such as plastic bottles or cotton. 
• Water bottles: Water bottles are a great way to promote your business while also encouraging sustainability. Choose water bottles made from recycled materials, such as stainless steel or bamboo. 
• Plants: Plants add a touch of nature to any office or home, and they are a great way to promote your business’s commitment to sustainability. Choose plants that are native to your area and that require minimal care. 
• Pens: Pens are a classic promotional product that you can use to promote your business’s eco-friendly values. Choose pens made from recycled materials, such as bamboo or cardboard. 
• Phone chargers: Phone chargers are a useful and practical promotional product that you can use to promote your business’s commitment to sustainability. Choose phone chargers made from recycled materials, such as bamboo or recycled plastic. 

Here are a few additional benefits of using eco-friendly promotional products:

• Increased sales: Eco-conscious consumers are more likely to purchase from businesses that are committed to sustainability. By using eco-friendly promotional products, you can attract and retain these customers.
• Improved employee morale: Employees are more likely to be proud to work for a business that is committed to sustainability. This can lead to increased employee morale and productivity.
• Improved quality: Sustainable products are often manufactured to a higher standard, using more robust material because the manufacturing process is more considered. This means they last longer, increasing the number of times a branded product is viewed and raising the perceived quality of the product.

In conclusion, using eco-friendly promotional products is a win-win situation for businesses. It is a great way to improve customer perception, increase sales, reduce costs, and improve employee morale. So, what are you waiting for? Start incorporating eco-friendly promotional products into your marketing strategy today!