From Hull to Bournemouth: How one marketing agency saves 23,000kg of CO₂ a year through business train travel

In a bold move to revolutionise business travel, independent media, creative and tech agency Anything is Possible has fully embraced the Just Business platform, a transformative rail travel service provided by West Midlands Railway (WMR) and London Northwestern Railway (LNR).

Since signing up, the international agency founded in Brighton is marking a milestone of more than 1,000 train journeys booked through the platform.

This innovative approach has empowered employees with seamless travel management, eliminating the need for expense claims while aligning with the company’s sustainability commitments.

Originally launched in 2019, WMR’s and LNR’s Just Business platform is designed to simplify and streamline corporate train travel, providing businesses with a single platform to book, consolidate, and oversee trips without any transaction fees.

By leveraging this pioneering system, Anything is Possible has optimised operational efficiency and reinforced its dedication to reducing travel-related carbon emissions.

With Just Business, employees can access their individual accounts to book train tickets instantly, ensuring maximum flexibility.

At the same time, businesses retain control through customisable restrictions and approval processes.

Unlike conventional travel booking methods, Just Business offers the cheapest end to end fares across all UK rail operators – not just WMR and LNR – while direct company billing eradicates the burden of out-of-pocket expenses for staff.

By spearheading the adoption of this progressive and dynamic platform, Anything is Possible is not only cutting costs and carbon emissions but also setting a new standard for how businesses approach sustainable travel.

Just Business is proving to be more than just a service – it’s a catalyst for change in corporate travel management.

Making the switch

Ndeshi Shipanga, People and Culture Partner at Anything is Possible, says there were a number of reasons the agency switched to Just Business: “We encountered several challenges with our previous provider, including inconsistent pricing, frequent app issues leading to staff queries, and employees having to pay for their own travel upfront, which increased administrative work for our finance team and reduced control over spending.

“Now, staff no longer have to cover travel costs out of pocket – a significant financial burden they would otherwise have to expense and wait to be reimbursed for. Just Business offers the perfect solution for companies looking to take control of business travel expenses, with customisable parameters and intuitive reporting features.”

Looking at the wider benefits

“The reports provided by the platform are easy to download and give us vital insights for financial reporting, ensuring we accurately attribute travel costs across different areas of the agency. The platform has also resulted in significant time savings for both staff and admin teams while delivering a positive environmental impact.

“In fact, by opting for rail travel, we’ve saved 23,293kg of CO₂ compared to driving petrol cars, directly supporting our sustainability goals. The platform presents this data clearly, making it easy to report back to the sustainability team.”

Countrywide travel

Staff regularly travel across the country – from Hull in the north to Bournemouth in the south – attending pitches, client meetings, and agency-wide gatherings in Brighton.

Even international team members visiting from South Africa have benefited from Just Business, simplifying what can often be a complicated and costly booking process.

The platform automatically secures the best available fares, saving the company money not only on ticket prices but also on transaction fees. Employees can also use individual Rail cards for further discounts.

Human customer service

Just Business stands out for its dedicated help desk, which provides real-time support for any queries, requests or issues.

Ndeshi Shipanga highlights the quality of customer service: “The help desk is very helpful. We always receive same-day responses, ensuring any questions are addressed quickly and efficiently. It’s refreshing to deal with real people rather than an automated chatbot – this personal touch is a major selling point for us.”

For more information on Just Business and how it can help optimise your company’s travel management needs, please visit here.