Snobs nightclub launches new venue in Birmingham

New Snobs dancefloor

The new Snobs nightclub is set to open its doors on Wednesday, March 13th, marking a move from its current location on Smallbrook Queensway to a new spot on Birmingham’s Broad Street.

Located at Cumberland House, 200 Broad Street, the new space will feature a downstairs bar and clubroom with a capacity for 1,450 guests, along with two club dance rooms upstairs.

The grand opening on March 13th will be marked by a VIP launch event, followed by regular nights such as Snobs Wednesday, Rehab Friday, and Loaded Saturday.

Currently, renovations are underway at the former Velvet Music Rooms, with a team of builders, floor specialists, plasterers, and electricians working on the transformation.

Architects Tibbatts Abel are overseeing the redesign, which includes modern features like state-of-the-art electronics and lighting. Additionally, the design will pay homage to Snobs’ history with up to 400 ‘Snobs faces’ integrated into the walls.

Owner Wayne Tracey said: “The opening of the new Snobs on Broad Street will be a major landmark in the club’s history, making it Birmingham’s most modern and most popular dance venue. Our architects at Tibbatts Abel have done a magnificent job on the design and dozens of skilled workers are now putting in long hours every day of the week on the final fittings.

“We are thrilled to have such a great position of Broad Street to continue the great name, brand, reputation and nightlife that everyone in Birmingham knows as Snobs.  All 45 staff are coming with us from the club’s old venue, and we will be creating around 15 new jobs because of longer opening hours due to more passing trade in the daytime.”

Mike Olley, general manager of Westside BID, said: “The new Snobs will quickly become the place to go to enjoy the nightlife on Birmingham’s ‘golden mile’ of Broad Street. This is an incredible opportunity for Snobs, and having spoken to Wayne I know he’s looking forward to not only attracting all the club’s existing custom but also the area’s extra footfall. We have hundreds of conferences at the nearby ICC every year, top hotels in the area, and visitors looking for somewhere else to go after nights out at places like The Rep theatre and the Utilita Arena.”