Luxury spa group secures investment to drive UK expansion

Eden Hall Credit: Barons Eden

Barons Eden has secured a strategic investment from Alchemy Partners to fuel the expansion of the luxury spa resort group.

Established in 1989 and in private ownership since, Barons Eden is an award-winning hospitality business that comprises Hoar Cross Hall in Staffordshire and Eden Hall Day Spa in Nottinghamshire – two of the largest spa resorts in Europe – and which welcomed more than 180,000 guests to its spas during 2024.

The funding from Alchemy provides capital and expertise to expand the business through the acquisition and development of multiple properties within the UK.

It marks Alchemy’s 10th investment through its special opportunities funds into the European hospitality sector in the last 14 years.

Alantra acted as financial advisor to Barons Eden on the deal. The deal team comprised of Savills, RSM, Barclays, Ashurst and Macfarlanes.

Bobby Fletcher, managing director and head of real estate investment banking at Alantra said: “It has been a pleasure to work alongside the leadership team at Barons Eden. Their sophisticated approach to the business, combined with the opportunity for consolidation and professionalisation in the UK’s hotel and spa market, presents a highly compelling investment thesis.

“With the backing of Alchemy’s experienced team, we are confident that Barons Eden will continue to strengthen its market position and deliver exceptional performance across its portfolio.”