Bullring set to launch new leisure destination in former department store

The Bullring will launch its new leisure destination TOCA Social on June 3, as part of its repurposing of the former Debenhams department store.

TOCA Social, the interactive football and dining experience, combines immersive gaming football-based games and modern Americana-inspired cuisine. The venue will boast 23 interactive football boxes and four bars across two floors.

It was founded in 2016 by two-time U.S. World Cup midfielder Eddie Lewis and made its UK debut in London’s The O2 in August 2021.

Guests are now able to book private playing boxes for up to 12 players, with prices starting at £12 per person.

TOCA Social joins M&S’, which is now located on the lower and mid-levels of the Bullring in the former Debenhams space, over 67,000 sq ft.

Zara announced this week that it will take the top floor above M&S and TOCA Social, plus an adjacent two-storey unit on Bullring’s upper level, creating more than 51,000 sq ft of shopping space.

Swiss watchmakers, Swatch, a global footwear brand, Clarks, Mexican restaurant Zambrero and independent retail brand Pop Street will all be joining Zara.