M&S and TOCA Social to open at Bullring Birmingham

Hammerson has announced that Marks and Spencer (M&S) and TOCA Social, a new social, dining and entertainment brand, are set to open at Bullring, Birmingham as part of a major repositioning of the estate.

M&S and TOCA Social are both due to open in 2023.

M&S’ will be located on the lower and mid-levels of the Bullring and will provide 67,000 sq ft of trading space.

TOCA Social, the interactive football and dining experience, combines immersive gaming football-based games and modern Americana-inspired cuisine. The brand recently launched its first venue at The O2 in London, boasting three bars, selfie booths, arcade machines and a Willy Wonka inspired dessert room.

Harry Badham, chief development and asset repositioning officer at Hammerson, said: “Repurposing this important space at Bullring & Grand Central has given us an exceptional opportunity to create not only the latest store and food hall concept with one of the nation’s best loved retailers, but also to partner with one of the UK’s most exciting new immersive social and entertainment business. Together they will offer something completely new to Birmingham and our customers as we work towards expanding and diversifying the purpose of our estates.”

Alex Harman, TOCA Social president, said: “TOCA Social are excited to bring the world’s first interactive football and dining experience to the UK’s second largest city. Bullring is an iconic destination, and we are delighted to play our part in its repositioning towards social experiences.”