Law firm guides private equity firm with sale of travel and event company

Law firm Browne Jacobson has advised Apiary Capital in the sale of TAG to mid-market private equity firm ECI Partners.

Apiary Capital supports owner-managed businesses, primarily in sectors like business, finance, technology, education, and healthcare services.

ECI Partners is a growth-focused private equity investor and its goal is to assist in TAG’s expansion and to improve its services for clients globally.

Apiary has supported the travel and event management company TAG since 2018.

With offices in Nottingham and Birmingham, the Browne Jacobson private equity team, led by Partner Gareth Davies, provided legal counsel for the transaction. Partner Gavin Cummings, senior associate Matthew Dorman and associate Alys Bratch were also integral to the team.

Partner Andrew Noble and senior associate Craig Thomas advised on tax matters, while partner Paul Hill, senior associate Chereta Edmeade and associate Tyler Isaac handled banking aspects.

Davies said: “It’s been fantastic to work with Apiary and the management team on this landmark transaction. We have worked with Apiary on 10 buyout deals and multiple portfolio deals since 2018 and it is great to work alongside Mark and Jess to deliver their first exit.”

 Mark Salter, managing partner at Apiary Capital, said: “We are incredibly proud to have been part of the amazing journey that TAG has been on since our investment in 2018. We are delighted to pass the baton on to ECI who are the right partner to take the business forward and support it through its next phase of growth. We’d also like to express our sincere thanks to the Browne Jacobson team for their hard work and support – once again ensuring our transactions occur as smoothly and efficiently as possible.”