Birmingham knitwear brand set to expand US presence through new funding
HADES Collections, a Birmingham-based knitwear brand, is aiming to grow its presence in the US market with new funding from the Birmingham and Solihull Export Programme (BASEP), part of Business Growth West Midlands.
The brand has previously collaborated with artists like Blondie, Iggy Pop, and The Cure and has been featured in publications like Vogue and The New York Times.
Founders Cassie and Isabel Holland are now focused on exporting their products internationally, with plans to replicate their UK success in the United States.
Cassie Holland said: “We’re proud to have kept the centre of our production here in the UK, our jumpers and scarves are handcrafted in Scotland, and we collaborate with craftspeople across the country to create our buttons, prints and embroidery.
“We are excited for our pieces to reach more of the North American market where British fashion has always done well, it would be fantastic if we can build on that heritage.
“The funding from BGWM will make a meaningful difference for HADES as we continue to scale our business internationally while remaining firmly rooted in our home city.”
Richard Parker, Mayor of the West Midlands and chair of the WMCA, said: “HADES is a brilliant example of the creative talent we have here in the West Midlands. Cassie and Isabel’s work has already made waves in British fashion, and now, with our support, they’re ready to take their success to America.
“Their commitment to British-made craftsmanship and sustainable production is inspiring. Companies like this not only strengthen our local economy but also showcase the creativity and talent that makes the West Midlands a leader on the global stage.”
