Browne Jacobson celebrates graduate accolade
BROWNE Jacobson has scooped a national award for its graduate training programme for the second time in three years.
The firm beat off competition from Clarke Willmott, Lovells and magic circle giant Linklaters to land the Best Graduate Recruitment Campaign of the Year Award at The Lawyer HR Awards 2010 which took place at the Grosvenor House Hotel, London.
The judges praised the firm’s campaign, which was led by Philippa Shorthouse and Zena Comrie for increasing student awareness levels and the number of applications from local universities as well as focusing on getting the firm’s brand known throughout the Midlands. The judges were particularly impressed with the firm’s simplified application procedures and new trainee development programme.
The award, judged by a panel of HR experts, praises schemes which have achieved their objectives in the following areas:
- number of applicants
- aptitude of applicants
- range of educational institutions
- diversity of applicant backgrounds
The Lawyer HR Awards aims to celebrate excellence and best practice in the effective use of HR strategy.
Eileen Henry, HR Director at Browne Jacobson, said: “To have won the award on two occasions is a major achievement for the firm. The last 12 months have certainly been challenging so we are delighted to have had our best recruitment year ever. The number of trainee applications is up, the quality of candidates is impressive and every potential trainee we offered a training contract to, accepted.
“Even on a much tighter budget we made sure our brand visibility, quality training programme and competitive financial package were never compromised.”
Earlier in the year the firm was awarded eight rosettes by LEX 100. Each year Lex canvasses the opinions of trainees at over 150 law firms by asking them to rate ten key aspects of their trainee programme including job satisfaction, client contact, friendliness of the firm and social life. The 20 highest scoring firms in each category nationally receive a rosette award.
