Round one in city newspaper war to Trinity Mirror
BIRMINGHAM’S newspaper war entered a new phase this week as Trinity Mirror and entrepreneur Chris Bullivant unveiled their rival titles – and it appears that round one has gone to the Birmingham Post Lite.
The TM title was first to market, a free version of the city’s flagship weekly newspaper that will be delivered to 18,000 homes in upmarket areas. Post Lite was published this morning (Thursday), on the same day as its paid-for sister title, and 24 hours ahead of the Birmingham Press, the Bullivant title whose launch triggered the battle.
Crucially, Post Lite contains 72 pages of property advertising – eight more than the Press. The support of estate agents is the crucial commercial battleground between the new papers.
The Press will have 116 pages, including 64 carrying property advertising, and will also be available for sale in areas such as Solihull and Sutton Coldfield.
The Post Lite signalled its concentration on Birmingham’s upmarket suburbs with a story revealing plans to revive a hotel and property development near the cricket ground in Edgbaston. Meanwhile, the Press will lead its front page with a story revealing that the controversial Regional Serious Crime Squad is to return in a new guise.