Cadbury World attracts record visitor numbers
A RECORD number of people have visited one of Birmingham’s best known tourist attractions.
Cadbury World said more than 590,000 people had toured the attraction last year and it was hopeful of a similar number this year.
The venue plays an increasingly important role in the area’s tourism strategy and the increased numbers will be an indication of increased spend within the visitor economy.
The 2011 figures, a year-on-year increase of 6%, mark the attraction’s best ever year for footfall, beating the previous record of 574,000 visitors, set in 2009.
Diane Mitchell, marketing manager at Cadbury World, said: “We’re really pleased that Cadbury World continues to be a popular choice for families across the UK. Last year, we installed a brand new outdoor children’s play area and offered visitors a packed schedule of family entertainment and themed activities, something that will continue over the next 12 months.”
Along with planned improvements to the attraction, the coming year will see further special weekend events, many geared around the school holidays and major occasions.
