Jaguar calls on Hollywood A-list to promote new F-Type
JAGUAR has rounded up a cast of Hollywood A-listers to take part in unique film inspired by its new sports car, the F-Type.
The manufacturer has reached an agreement with award-winning Homeland actor Damian Lewis to play the lead in a short feature film called ‘Desire’ to be directed by Ridley Scott Associates.
Actors Jordi Molla and Shannyn Sossamon have also been cast in lead roles in the film, while the soundtrack has been written by singer songwriter Lana Del Rey, who helped to launch the F-Type at the recent Paris Motor Show.
Details of the cast were announced at an exclusive pre-Los Angeles Motor Show event hosted by Jaguar Land Rover at Paramount Studios in Hollywood.
Emmy Award winner Lewis said: “When Jaguar approached me about the F-Type Desire film I was really intrigued. I then got to read the script and decided it was definitely a project I wanted to be a part of.
“Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-Type in film.”
The film will be released early next year and filming will take place on location in the Chilean desert at the beginning of December.
Jaguar will invite viewers to follow the filming of ‘Desire’ with a rare insiders view of the set and filming process throughout this unique production.
The film tells the story of Clark (Lewis), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon, left) in the middle of a lawless desert.
Over the coming weeks, Jaguar will release exclusive content from the set itself in Chile’s Atacama Desert. This is designed to give viewers the chance to get behind the scenes and feel part of the production.
Kai Lu Hsiung, managing director, Ridley Scott Associates, said: “We are hugely excited to be collaborating with Jaguar on this project, and to be working with such a fantastic cast.
“Film sets have traditionally kept viewers out, but through crafted updates and content we will welcome them onto the set in an unprecedented way, from the shoot in early December through to the launch of the film in March. We want viewers to see how the process unfolds through our eyes and to be a part of it alongside us.”
Throughout the project Jaguar will be employing innovative techniques to share the film set experience and mastery with their audience. From using button hole cameras attached to the cast and crew; gaining insight from stunt coordinators and wardrobe; to setting up mobile Go Pro cameras on helicopters and cars to provide unique views from the set that viewers would never otherwise see.
Adrian Hallmark, Global Brand Director, Jaguar, said: “The parallels between the world class creativity and technical capability that led to the creation of F-Type, and the unique collaboration between Ridley Scott Associates and Emmy award winner Damian Lewis are self-evident.
“Jaguar is synonymous with some of the most iconic moments in cinematic history, and we’re excited about reigniting this powerful combination through a British led, world class artistic project. Our aim is to craft the most visionary and highest quality filmic product ever created in conjunction with a brand, as a platform for our most important product launch in 50 years.”
