Aston Manor presses the case for cider with new RFL deal
BIRMINGHAM-based drinks supplier Aston Manor Cider is hoping a major sports sponsorship deal will boost the profile of one of its brands.
The company has secured a two-year deal with Rugby Football League (RFL) which will see its cider brand Kingstone Press as the title sponsor of the Championship and Championship One competitions.
It will also see Kingstone Press become an Official Partner of the England national side.
With the Rugby League World Cup being hosted in England and Wales during October and November, the sport is set for a high profile year with fans attending matches and TV audiences alike.
Already the largest independent cider maker in the UK, Aston Manor Cider sees Kingstone Press as a brand with significant potential.
Gordon Johncox, managing director said: “Kingstone Press is an important brand for Aston Manor, and a quality product with considerable potential.
“It is testament to our faith in the brand and what can be delivered by working with the RFL that we have committed to a record level of investment with this announcement.”
Three new clubs are joining the Championship competitions with the drive to extend the reach of the sport.
Ralph Rimmer, chief operating officer of the RFL, said: “We are delighted to welcome Kingstone Press Cider and Aston Manor on board as the official title sponsor of the 2013 Championships.
“This exciting competition continues to grow in stature and has a new geographical footprint for 2013.”
The agreement will see the brand gain exposure through 32 games broadcast live, in-stadia advertising, and via a dedicated website.
“We are excited with the platform that is delivered by working with the RFL and how we can develop activities for both on-trade and take home markets,” added Mr Johncox.
“We will invest in support of this property so that we engage with fans attending the matches, those watching live broadcasts in pubs and at home and particularly those new to this major sport.
“Rugby League delivers an enormous audience and working with the RFL and our routes to market we intend to extend the reach and enjoyment of a fast, exciting and authentic spectacle.”
