Aston Martin boss to chair Birmingham design expo
AN expo to showcase the best of Birmingham design to the world is to be chaired by the designer of some of Aston Martin’s most iconic cars.
Marek Reichman, director of design for Aston Martin, will chair the Birmingham Made Me Design Expo which will be held at Birmingham City University’s Millennium Point campus from 6-21 June.
The 2013 event will see Millennium Point transformed. The venue will feature giant interactive projections, breakout catwalk shows, drift car racing, a display of regional products that are world-beating – and even a surprise product launch.
Reichman said: “I’m looking forward to working with other parties and promoting a compelling message about the strength and depth of Birmingham and the Midlands in producing world class, quality brands.
“Aston Martin is just one of the many successful brands to emerge from the region, all of whom are extremely popular with consumers worldwide. Last year the Midlands was the UK’s second largest exporter after the South East.
“We need to publicise our design and innovation achievements and to harness the power of our Midlands brands to promote a clear message and unique position for our great gateway city of Birmingham.”
The expo will include high profile business, innovation and design speakers with a focus on kick-starting growth through world-beating design.
Reichman’s tenure as Aston Martin’s director of design has been one of the most prolific periods of new model introductions at the Warwickshire firm. These have included the Rapidea four-door, high performance coupé, the DBS which featured in the 22nd James Bond film Quantum of Solace and Aston Martin’s new One-77.
