The Weight Guru is fit for purpose after securing new deal
A WEST Midland personal training and fitness company has signed an exclusive deal with a food business to become its official fitness advisor.
The Weight Guru is run by Dudley-based Mark Phillips and the business has a team of 20 qualified nutritionists, personal trainers and fitness professionals who provide weight loss and fitness services to people of all ages and abilities across the West Midlands.
The company also works with businesses and public sector organisations in Birmingham and Wolverhampton offering health consultations and fitness programmes to improve staff wellbeing, morale and efficiency.
It has struck a deal with low calorie meal replacement brand Boossh to become its official fitness advisor.
As part of the deal The Weight Guru will provide help and advice as well as blog posts and newsletter articles, covering a wide range of health and fitness subjects, for Boossh’s customer base throughout the UK. The Weight Guru has also become an official distributor of Boossh’s products which include mealpacks, shakes, soups, yoghurts, ‘skinny’ pasta and several new products which are set to launch before the end of the year.
“Boossh is one of the fastest growing weight loss companies in the UK so it’s a fantastic brand for us to partner with,” said Phillips, who has won a string of awards including being named as a Midlands Dragons Den Entrepreneur Winner for his work with social care organisation Accord Housing and winning Talk Talk’s Innovation in the Community Award.
“The success of The Weight Guru is based on the fact that we genuinely care about the health and well-being of our clients and it’s fantastic that we can now roll this ethos out nationally across Boossh’s customer base.
“We work with clients across all ages and demographics that are looking to improve their fitness, boost their confidence and lose weight but exercise is only half the battle. Diet is the other key component and while we’ve worked with various food producers in the past, Boossh’s extensive product range, attractive branding and the fact that it actually works makes it the ideal product to offer to our clients.”
Boossh said it had agreed to work with Phillips because of his proven track record in the health and fitness industry.
“There’s no doubt that his ability to offer straightforward advice that our clients can easily incorporate into their daily lives will prove to be an invaluable tool that will ultimately help them to lose weight and stay fit,” it said.
