Media Buzz: Big Cat; Eight Feet Tall; Zen Communications

Big Cat has designs on growth with new appointments

INTEGRATED agency, Big Cat, part of Big Cat Group, has boosted its design team with two new appointments.

The agency has appointed Marv Robson to lead Big Cat’s design department, while it has also recruited junior designer Brendan Barnett. The appointments follow a string of new business wins.

The duo will be working on Big Cat’s clients including RoSPA, ticketscript, UCB and Birmingham Children’s Hospital.

Having previously worked with household brands such as Jack Daniel’s, Schweppes and Virgin Media, Robson takes on the role as Big Cat’s new senior designer having returned to the UK after living in Australia. He will be responsible for leading creative direction, overseeing all design output, meeting clients’ needs and responding to creative briefs.   

Barnett was offered a full contract after impressing the agency during a three-month internship.

Anthony Tattum, Big Cat Group’s managing director, said: “Marv and Bren make great additions to the Big Cat design team and they will be working on new and future design accounts. Marv brings a wealth of experience, which is complimented by Brendan’s fresh take on design that will contribute to the quality design services Big Cat offers.”

Eight Feet Tall has lofty ambitions with new contract win

EIGHT Feet Tall, the specialist marketing, media sales and sponsorship consultancy to the live event industry, has been boosted with a major contract win.

The consultancy, part of the NEC Group, will be delivering the data and CRM contract for events company River Street Events. The contract will run over three years.

The consultancy said that as a new and growing company, River Street Events were looking for a partner which could help them pull together their data from across multiple channels to integrate into one database, allowing them to further improve their targeting to the ‘life cycle’ of visitors for their current main shows; BBC Good Food Show Summer (NEC, Birmingham – June 12 – 15, 2014), BBC Good Food Show Scotland (SECC, Glasgow – October 17 – 19, 2014), BBC Good Food Show London (Olympia – November 14 – 16, 2014) and BBC Gardeners’ World Live (NEC, Birmingham – June 11 – 15, 2014).

One of the reasons for choosing Eight Feet Tall was its expertise within live events and the in-house full-service offering.

Marilyn Jarman, Marketing & PR Director, River Street Events, said: “The expertise and talent of the team combined with their in-depth knowledge of events made them the ideal supplier to work with.”

Catherine Lucas, Head of Consultancy, Eight Feet Tall, added: “The BBC Good Food and Gardeners’ World shows are extremely popular events at the NEC venue, and are shows that we understand well and work with currently – we aim to ‘add value’ to River Street Events’ data and CRM needs and to work alongside them to help increase further visitors to the shows.

“Our team manages a database of over 1.5m key, active contacts, so we are well placed to provide the management, development and support services of data and CRM to River Street Events.”                                                                                                                        

Zen contemplates the future of construction industry

A SHROPSHIRE business network has teamed up with Zen Communications to enhance its communications and help keep the county at the forefront of construction industry advancements.

Shropshire Constructing Excellence (SCE), a business group aimed at sharing best practice across the county, has appointed Zen to provide strategic PR and copywriting support, and to help spearhead its communications with members, prospective members, and the local construction community.   

Jaclyn Kitson, Business Networks Coordinator at SCE, said: “The [Zen] team has already exceeded our expectations and become a real hit with our members. We’re really excited to be working with Zen.”

Zen Communications will be working with the SCE network to highlight best practice in the county, promote modern methods of construction, and publicise a range of events on various industry issues and hot topics.

Felicity Wingrove, Zen’s managing director, said: “As an agency we are hugely proud of our Shropshire links and promoting the county comes very naturally to us. It’s really rewarding to working with such a passionate group of people and we’re really looking forward to using our strategic knowledge to ensure all construction businesses and advocates across the region are aware of the fantastic support offered by Shropshire Constructing Excellence.”