2013 proves record year for Jaguar Land Rover with sales up 19%
VEHICLE manufacturer Jaguar Land Rover produced record sales results for 2013, selling 425,000 vehicles around the world – a 19% increase on the previous year.
An uprated product range and strong performances in markets such as China helped to swell the results, while new sales records were established in 38 markets – including Russia, Brazil (where the company is to build a new £240m production facility), Korea and Canada.
Regional performance for the full year was as follows: Asia Pacific and the China region up 30%, North America up 21%, the UK up 14%, Europe up 6%, and other overseas markets up 23%.
Commenting on the sales performance, Dr Ralf Speth, Jaguar Land Rover CEO said: “2013 has proven to be a very positive year for Jaguar Land Rover thanks to continuing strong demand for vehicles across the range.
“ Our unrelenting focus on design, technology, innovation and quality has seen Jaguar Land Rover reach global consumers in more markets than ever before thanks to its most desirable product line-up, enriched further in 2013 by the Jaguar F-Type and all-new Range Rover Sport.”
Jaguar recorded a 42% year on year increase in sales, selling 76,668 vehicles in 2013 – its strongest full year sales performance since 2005 with new records set in 17 markets including, Brazil, India, Russia and China.
The marque also emerged as the fastest growing premium brand in the USA, Germany and India in 2013. This strong global performance was primarily driven by the introduction of the F-Type sports car and a new annual record for the XF, selling 47,391 saloon and Sportbrake derivatives.
The premium XJ also delivered its best full year performance in a decade with 19,677 vehicle sales with particular strong demand from North America and China thanks to the introduction of the All-Wheel Driveline and an enhanced engine line up which includes the 3.0 V6 and 2.0 four-cylinder petrol engines.
Jaguar delivered year on year increases in every major region with North America now the brand’s top selling region. Full year regional performances were as follows: the China Region up significantly, North America up 44%, Asia Pacific up 33%, Europe up 17%, the UK up 15% and other overseas markets up 31%.
Land Rover also achieved major successes with a new full year sales record totalling 348,338 vehicles in 2013, up 15% on 2012 following record sales of the Range Rover and Range Rover Evoque and an incredible performance from the all- new Range Rover Sport, left, which was close to equalling its prior record set in 2007, despite having only been on sale for part of the year. The Freelander 2 also delivered a very strong full year performance, up 20% on 2012.
Sales were up for Land Rover in every major region with annual sales records set in 42 markets, including the UK, USA, Brazil and India. Full year regional performances were as follows: Asia Pacific up 29%, the China Region up 17%, North America up 15%, the UK up 13%, Europe up 4%, and other overseas markets up 22%.
Andy Goss, Jaguar Land Rover Group Sales Operations Director said: “2013 has been a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-Type, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line up have seen Jaguar Land Rover continue to build strong sales momentum in every global region.”
