Riverside Clubhouse secures major catering deal with NEC’s Amadeus
ONE of the UK’s top holiday park businesses has clinched a major deal with the NEC Group’s catering arm, Amadeus.
Avon Estates operates the new £3.2m Riverside Clubhouse wedding and conference centre near Stratford.
Amadeus will supply the catering for the new venue, a move which has seen it create 15 new jobs to support the new contract.
Kevin Watson, managing director of Amadeus said: “The venue is well equipped for conference and team building exercises, with private balconies and break-out space, while the beautiful setting makes it a fairytale location for weddings.
“Riverside is a unique venue in a magnificent location. We are really looking forward to welcoming local residents and businesses alike.”
The new, purpose-built clubhouse is situated in Tiddington Road, adjacent to the footbridge built by Avon Estates across the River Avon to link with its three holiday parks.
The clubhouse was designed by architects Emission Zero, manufactured in Russia and constructed on site by Evesham contractor Desert Oak, which is now completing work on the interior of the building including the windows, ceiling and heating.
Avon Estates managing director Nic Allen said: “The building is extremely eco friendly, built on the flood plain on stilts and is, we believe, the largest wooden structure in the UK.
“The 13,000 sq ft building was built in Russia of eco-friendly timber construction and is based on a Swiss chalet style, incorporating nautical themes in keeping with its riverside setting.”
He said that in order to capitalise fully on the venue and its location, the facility needed a professional catering supplier.
“Who better than the NEC Group whose Amadeus has experience of serving some of the biggest exhibition and conference customers in the world,” said Allen.
Avon Estates plans opening the new clubhouse next month and said it was anticipating a busy season.
The deal with Amadeus was advised by Lodders Solicitors and led by partner Alastair Frew.
He said: “This is a stunning building providing a world class venue for the holiday park and Warwickshire events.
“Being in Stratford-upon-Avon it will also have international reach for foreign companies investing in the Midlands and seeking a prestigious venue for events such as product launches.”
