Birmingham businesswoman to address PA networking group
ONE of the West Midlands’ best known female entrepreneurs is to headline the first 2014 meeting of the PA:PM networking group.
Angela Maxwell is a former director of Birmingham coffee machine manufacturer Fracino and current managing director of business support provider Acuwomen.
The networking group, which serves the region’s personal and executive assistants community, meets at the Birmingham Repertory Theatre on Monday (May 19).
Those attending will hear why PAs and EAs need to embrace continual learning and development as their roles become increasingly important to the success of the organisations they represent.
They will also receive a personal insight from Ms Maxwell on the type of support most valued by today’s business leaders, as well as hearing the results of a recent survey on the type of networking opportunities they want to see.
Ms Maxwell said: “Everyone is having to take more work on and time is becoming increasingly precious…having the right personal or executive assistant backing you up is priceless.
“In order to keep up with the demands placed on them, PAs and EAs need to ask for more training opportunities and shouldn’t be afraid to take the next step on their careers.”
The meeting is the first PA:PM since the formation of a new focus group to look at the format of these events.
It reflects the call for a greater emphasis on career development and also in attracting high profile entrepreneurs to talk about the current business landscape and the type of issues facing them.
Mary Hendry, managing director of Key Personnel, said: “We’re really looking to get this year’s events off to a flying start and are delighted to secure one of the most influential female business leaders in the UK.
“Angela has achieved so much in her career, from transforming cappuccino coffee machine manufacturer Fracino into a global success story to her role supporting the entrepreneurs of the future.”
The choice of venue is also significant for Ms Maxwell after she was appointed chair of the Rep’s board of directors last year.
The meeting begins at 5.30pm and those attending will receive a behind-the-scenes tour of the theatre.
Further details are available by emailing maryhendry@keypersonnel.co.uk
