Shrewsbury tech firm helps hotel group improve bookings by 25%
SHROPSHIRE software firm, Guestline, has helped secure a 25% increase in bookings for a leading hotel group.
Shrewsbury-based Guestline supplies innovative property management and distribution software to the hospitality industry. Founded on cloud-based technology, its revenue generating solutions enable properties of all sizes to achieve maximum occupancy at the most profitable rate.
The Corus Hotel Group has seen its online bookings sore by a quarter after implementing the company’s Rezlynx PMS, distribution and channel manager and PCI manager property management systems.
Corus has 10 hotels across the UK, two of which are branded as Laura Ashley Hotels. The Laura Ashley boutique hotels include the recently renovated Belsfield in the Lake District and The Manor Hotel in Elstree. Following a £3.5m refurbishment, the Laura Ashley Belsfield Hotel is planning to install Guestline’s advanced conference and banqueting manager, which will help it streamline operations and maximise revenue for its meetings, conferences and events.
Since investing in the integrated collaborative platform, the hotels have been able to reduce costs and increase revenue through the holistic integration of its PMS and the Distribution Channel management platform. As a result, extra channels have been added to their portfolio which has helped the hotels increase their online sales and consequently boost their revenue.
Colette Togus, Group Revenue and Distribution Manager for Corus and Laura Ashley Hotels, said: “The Guestline systems have given us the flexibility to manage rate parity across all sites and thus optimize occupancy rates and achieve an uplift in room sales. We have also made significant savings in wage costs and time due to all systems being managed centrally.”
The PMS solutions incorporate functions such as business analysis reporting, conference and banqueting, sales ledger and rate management which help properties increase revenue, streamline management processes and achieve cost savings.
Phil Davidson, Managing Director of Guestline, said: “We are delighted with the sales and occupancy uplift across the Corus Hotel Group. All our systems are optimised to reap the maximum benefits for our clients and provide them with a swift return on investment soon after implementation. They also have the added benefit of the systems being cloud-based and are served directly from our highly secure data centre thus providing a lower cost of ownership.”
